- Formally

A Group For Seed-Stage Startup Growth Leads

The Teleology Of A Growth Lead

As a growth lead, you help a founder of a seed-stage-startup scale efficiently, quickly, and predictably to reach the Series A round by validating a channel, segment, and message. Once those are validated, you scale the startup up to the "saturation point" - the point where incremental investment into marketing yields no incremental increase in cash flow and where a new, more broad market segment must be approached.

The channel method used to get to that "saturation point" will not likely be used by the startup to address that new segment, so you can either work with the founding team to validate the new channel method to address that new segment in the Series A phase, or consult other, established companies in completely different industries on how to effectively use the seed-stage channel method that you have mastered by becoming a Growth Consultant - a term coined to describe someone who sells channel methods to business owners.

If you choose the latter path, you will sell consulting packages for $15k-$50k to established businesses to help them properly utilize the seed-stage-channel method using combination of live calls, documents, and videos to fulfill the work.

The value of your consulting service is partly derived from the degree of novelty of the information relating to that seed-stage channel method, and since as more who use and know about the channel method, the less novel that method is, the consulting service has a "burn short and bright" property. Due to the brightness, you will encounter operational constraints that require you to get inventive by making internal solutions to ensure fulfillment. Once the consulting offer atrophies, you productize one of those internal solutions using the money war chest, time, space and insights gathered during the consulting phase, then reposition that product as a marketing tool at the high end of a completely new market. Using this method to launch a product ensures that there is demand for the product at the time that you finish building it.

A few examples: Sam Ovens scaled up a services company and learned how to use Google Ads in a novel way. He consulted other companies on how to use that channel. He scaled his channel consulting business to over 40,000 customers, found operational constraints of the FB groups platform, built an internal solution to manage that constraint, then provided that solution to others (youtubers at the high end) through Another example is Alex Becker: Alex started helping a company with SEO and developed a novel channel method. Then he consulted for other companies, and eventually scaled up his consulting business to the point where multi-channel attribution became a problem. He solved his problem internally, then productized his solution and sold it to others at the high-high end of the media buying market.

Going through this process without peers to work alongside can be challenging if not impossible. To help, we've made a paid group available. To apply to this group, please use the link below. Those who are already scaling a seed-stage startup, or those who are aspiring to do that are the best fits.

Apply Here

How much can a seed-stage growth lead earn?

Typical compensation for a seed-stage growth lead is $300k + options that usually vest over 4 years. These options are tied to performance metrics and can result in big payouts if milestones are hit. If you do a good job, you should be able to net your first $2M-$5M after-tax within a 4 year period. To get to the point where an opportunity presents itself may take 1-2 years if you are starting from scratch and need to develop the skills. Once you make your first chunk of change, the next phase of earning potential depends on how ambitious you are.

At what point do you transition to marketing the channel method?

Only if and when you hit an operational constraint due to hyper-growth with your startup will you pivot to marketing the channel method. Without the hyper-growth case study, you will not be able to effectively market the channel method consulting service.

How do you find the best founders?

The best founders who are backed by the best firms are looking for talent and a track record of success. If you went to a good school or have experience doing something hard, and can demonstrate that you can create profit in a local environment, then you will be given opportunities with the best startups.

What skills are needed to be a successful growth lead?

Data analysis, financial modelling so you can help the founder raise money and effectively allocate resources. Copywriting and prospecting so you can find the traction channel and pricing. Eventually coding and product design.

What are the benefits of signing up?

Exclusive content. Open q and a. In general, you will find it motivating and may learn useful things. I'm currently focused on building a product, so you may learn about that. Also being part of the group feels good.

Background On Nick Kozmin

Grew up in Canada, played AAA hockey, attended space camp and participated in engineering competitions in high-school. Graduated with an Engineering Physics Degree with a mechanical engineering option (switched to Eng. Phys in 3rd year after learning what it was). Second-year engineering design team won a Canada-wide design competition and was chosen to represent Canada at the CDIO engineering design competition in Denmark, 2011. 4th-year engineering design project: An active noise cancelling algo for vents between rooms in office buildings. Also worked on testing device for organic photovoltaic cells.

Between semesters of 3rd and 4th year, I became the top salesperson out of 400 in 1 month for a direct sales company, Canadian Property Stars. Was mentored by Ben Stewart, a Canadian Entrepreneur and world champion kick-boxer.

When I graduated, I helped an alum, Derek Szeto (exited RedFlagDeals 2008), who was brought in as mercenary CEO for seed-stage startup, Wirkn find product-market-fit. Then helped AdvisorStream, another seed-stage startup scale up from $0 to $1M ARR in 12 months using a direct channel. Then helped another seed-stage startup, scale from $0-$1M ARR in 10 months while redesigning their product. Then scaled my consulting business to 2,000 customers (mostly seed-stage startups) from 2018-2021. Now, currently working on product and doing some consulting for hedge funds and family offices.