Seed To Series A To Public

Day 0 - Day 90: Validate the cold/entry-point-message (claim magnitude and target) using outbound prospecting in funnel parallel to main assets. Resonance of 30%+ reply rate and 15-25% close rate. Run outbound prospecting at scale with hired outbound prospectors brought on as contractors. Populate pixels on traffic platforms using funnel.

Day 90: Format outbound message for paid advertising channels, starting with retargeting campaigns, then expand using cold interests and lookalike campaigns. Standardize sales process, the onboarding process and the messaging. The product is improving and you start to gather insights and product features that only you can offer as a result of dealing with so many customers from the direct channel. Continue to run outbound prospecting.

Day 120, 180, or 400:
Integrate into main marketing stack. Product improves using insights and reference points from customers. Viral effects start to show up. Product integrates marketing strategy. Lowering CPM for period of time (45 days). Continue to run outbound and paid advertising campaigns.

Integrating into main funnel before validating message makes validation process more complex since there are more variables required to manage to determine claim sensitivity.

Running claim sensitivity test campaigns with paid advertising before siloed outbound campaigns results in failure since desensitizing happens when pushed to paid platforms.

Running paid campaigns without continuing outbound results in failure since audiences can be cloned by another buyer mimicking campaign.

Running outbound without paid campaigns results in failure since mimic messaging can potentially fund a campaign to compete at the product level.

Combining outbound and paid in this way and and in this order creates a profitable exponential forcing function - outbound prospectors build outbound team, forcing more spend on paid advertising (since retargeting pools are growing and you are the only buyer in that pool) creating truly unique vantage point required for new-market-product insight that is used to gain top-in-market position.

Sim Parameters

Title
SaaS Business (Outbound)
Description Validating outbound message and installing an outbound prospecting team.
Time Span 3000.0
Discount Rate 0.09
Tax Rate 0.26
Projection Period 3000.0
Shares 1000000

Sim Parameters

Title
SaaS Business (Outbound + Inbound Paid Starting On Day 90)
Description Adding in paid advertising to push outbound message. Cold ads + retargeting. Assumed $150/1000Impressions.
Time Span 3000.0
Discount Rate 0.09
Tax Rate 0.26
Projection Period 3000.0
Shares 1000000

Sim Parameters

Title
SaaS Business (Outbound + Inbound Paid Starting On Day 90 + Viral Effect Starting On Day 180 -> Dropping CPM On Paid Campaign To $5 for 45 Days
Description Adding in paid advertising to push outbound message. Cold ads + retargeting. Assumed $150/1000Impressions.
Time Span 3000.0
Discount Rate 0.09
Tax Rate 0.26
Projection Period 3000.0
Shares 1000000

Sim Parameters

Title
SaaS Business (Outbound + Inbound Paid Starting On Day 90 + Viral Effect Starting On Day 120 -> Dropping CPM On Paid Campaign To $5 for 45 Days
Description Adding in paid advertising to push outbound message. Cold ads + retargeting. Assumed $150/1000Impressions.
Time Span 3000.0
Discount Rate 0.09
Tax Rate 0.26
Projection Period 3000.0
Shares 1000000

Sim Parameters

Title
SaaS Business (Outbound + Inbound Paid Starting On Day 90 + Viral Effect Starting On Day 400 -> Dropping CPM On Paid Campaign To $5 for 45 Days
Description Adding in paid advertising to push outbound message. Cold ads + retargeting. Assumed $150/1000Impressions.
Time Span 3000.0
Discount Rate 0.09
Tax Rate 0.26
Projection Period 3000.0
Shares 1000000

Offer Segments

Offer Expected Value
Offer 1 732462.8
Start Time Amount Probability Of Transaction Churn Rate Sales Commission Rate Transaction Fee COGs
0 10000.0 0.95 0.02 0.1 0.029 0.2
30 9800.0 0.95 0.02 0.1 0.029 0.2
60 9604.0 0.95 0.02 0.1 0.029 0.2
90 9411.92 0.95 0.02 0.1 0.029 0.2
120 9223.68 0.95 0.02 0.1 0.029 0.2
150 9039.21 0.95 0.02 0.1 0.029 0.2
180 8858.42 0.95 0.02 0.1 0.029 0.2
210 8681.26 0.95 0.02 0.1 0.029 0.2
240 8507.63 0.95 0.02 0.1 0.029 0.2
270 8337.48 0.95 0.02 0.1 0.029 0.2
300 8170.73 0.95 0.02 0.1 0.029 0.2
330 8007.31 0.95 0.02 0.1 0.029 0.2
360 7847.17 0.95 0.02 0.1 0.029 0.2
366 10000.0 0.76 -0.02 0.05 0.029 0.2
396 10200.0 0.76 -0.02 0.05 0.029 0.2
426 10404.0 0.76 -0.02 0.05 0.029 0.2
456 10612.08 0.76 -0.02 0.05 0.029 0.2
486 10824.32 0.76 -0.02 0.05 0.029 0.2
516 11040.81 0.76 -0.02 0.05 0.029 0.2
546 11261.62 0.76 -0.02 0.05 0.029 0.2
576 11486.86 0.76 -0.02 0.05 0.029 0.2
606 11716.59 0.76 -0.02 0.05 0.029 0.2
636 11950.93 0.76 -0.02 0.05 0.029 0.2
666 12189.94 0.76 -0.02 0.05 0.029 0.2
696 12433.74 0.76 -0.02 0.05 0.029 0.2
726 12682.42 0.76 -0.02 0.05 0.029 0.2
756 12936.07 0.76 -0.02 0.05 0.029 0.2
786 13194.79 0.76 -0.02 0.05 0.029 0.2
816 13458.68 0.76 -0.02 0.05 0.029 0.2
846 13727.86 0.76 -0.02 0.05 0.029 0.2
876 14002.41 0.76 -0.02 0.05 0.029 0.2
906 14282.46 0.76 -0.02 0.05 0.029 0.2
936 14568.11 0.76 -0.02 0.05 0.029 0.2
966 14859.47 0.76 -0.02 0.05 0.029 0.2
996 15156.66 0.76 -0.02 0.05 0.029 0.2
1026 15459.8 0.76 -0.02 0.05 0.029 0.2
1056 15768.99 0.76 -0.02 0.05 0.029 0.2
1086 16084.37 0.76 -0.02 0.05 0.029 0.2
1116 16406.06 0.76 -0.02 0.05 0.029 0.2
1146 16734.18 0.76 -0.02 0.05 0.029 0.2
1176 17068.86 0.76 -0.02 0.05 0.029 0.2
1206 17410.24 0.76 -0.02 0.05 0.029 0.2
1236 17758.45 0.76 -0.02 0.05 0.029 0.2
1266 18113.62 0.76 -0.02 0.05 0.029 0.2
1296 18475.89 0.76 -0.02 0.05 0.029 0.2
1326 18845.41 0.76 -0.02 0.05 0.029 0.2
1356 19222.31 0.76 -0.02 0.05 0.029 0.2
1386 19606.76 0.76 -0.02 0.05 0.029 0.2
1416 19998.9 0.76 -0.02 0.05 0.029 0.2
1446 20398.87 0.76 -0.02 0.05 0.029 0.2
1476 20806.85 0.76 -0.02 0.05 0.029 0.2
1506 21222.99 0.76 -0.02 0.05 0.029 0.2
1536 21647.45 0.76 -0.02 0.05 0.029 0.2
1566 22080.4 0.76 -0.02 0.05 0.029 0.2
1596 22522.0 0.76 -0.02 0.05 0.029 0.2
1626 22972.44 0.76 -0.02 0.05 0.029 0.2
1656 23431.89 0.76 -0.02 0.05 0.029 0.2
1686 23900.53 0.76 -0.02 0.05 0.029 0.2
1716 24378.54 0.76 -0.02 0.05 0.029 0.2
1746 24866.11 0.76 -0.02 0.05 0.029 0.2
1776 25363.44 0.76 -0.02 0.05 0.029 0.2
1806 25870.7 0.76 -0.02 0.05 0.029 0.2

Offer Segments

Offer Expected Value
Offer 1 732462.8
Start Time Amount Probability Of Transaction Churn Rate Sales Commission Rate Transaction Fee COGs
90 9411.92 0.95 0.02 0.1 0.029 0.2
0 10000.0 0.95 0.02 0.1 0.029 0.2
30 9800.0 0.95 0.02 0.1 0.029 0.2
60 9604.0 0.95 0.02 0.1 0.029 0.2
120 9223.68 0.95 0.02 0.1 0.029 0.2
150 9039.21 0.95 0.02 0.1 0.029 0.2
180 8858.42 0.95 0.02 0.1 0.029 0.2
210 8681.26 0.95 0.02 0.1 0.029 0.2
240 8507.63 0.95 0.02 0.1 0.029 0.2
270 8337.48 0.95 0.02 0.1 0.029 0.2
300 8170.73 0.95 0.02 0.1 0.029 0.2
330 8007.31 0.95 0.02 0.1 0.029 0.2
360 7847.17 0.95 0.02 0.1 0.029 0.2
366 10000.0 0.76 -0.02 0.05 0.029 0.2
396 10200.0 0.76 -0.02 0.05 0.029 0.2
426 10404.0 0.76 -0.02 0.05 0.029 0.2
456 10612.08 0.76 -0.02 0.05 0.029 0.2
486 10824.32 0.76 -0.02 0.05 0.029 0.2
516 11040.81 0.76 -0.02 0.05 0.029 0.2
546 11261.62 0.76 -0.02 0.05 0.029 0.2
576 11486.86 0.76 -0.02 0.05 0.029 0.2
606 11716.59 0.76 -0.02 0.05 0.029 0.2
636 11950.93 0.76 -0.02 0.05 0.029 0.2
666 12189.94 0.76 -0.02 0.05 0.029 0.2
696 12433.74 0.76 -0.02 0.05 0.029 0.2
726 12682.42 0.76 -0.02 0.05 0.029 0.2
756 12936.07 0.76 -0.02 0.05 0.029 0.2
786 13194.79 0.76 -0.02 0.05 0.029 0.2
816 13458.68 0.76 -0.02 0.05 0.029 0.2
846 13727.86 0.76 -0.02 0.05 0.029 0.2
876 14002.41 0.76 -0.02 0.05 0.029 0.2
906 14282.46 0.76 -0.02 0.05 0.029 0.2
936 14568.11 0.76 -0.02 0.05 0.029 0.2
966 14859.47 0.76 -0.02 0.05 0.029 0.2
996 15156.66 0.76 -0.02 0.05 0.029 0.2
1026 15459.8 0.76 -0.02 0.05 0.029 0.2
1056 15768.99 0.76 -0.02 0.05 0.029 0.2
1086 16084.37 0.76 -0.02 0.05 0.029 0.2
1116 16406.06 0.76 -0.02 0.05 0.029 0.2
1146 16734.18 0.76 -0.02 0.05 0.029 0.2
1176 17068.86 0.76 -0.02 0.05 0.029 0.2
1206 17410.24 0.76 -0.02 0.05 0.029 0.2
1236 17758.45 0.76 -0.02 0.05 0.029 0.2
1266 18113.62 0.76 -0.02 0.05 0.029 0.2
1296 18475.89 0.76 -0.02 0.05 0.029 0.2
1326 18845.41 0.76 -0.02 0.05 0.029 0.2
1356 19222.31 0.76 -0.02 0.05 0.029 0.2
1386 19606.76 0.76 -0.02 0.05 0.029 0.2
1416 19998.9 0.76 -0.02 0.05 0.029 0.2
1446 20398.87 0.76 -0.02 0.05 0.029 0.2
1476 20806.85 0.76 -0.02 0.05 0.029 0.2
1506 21222.99 0.76 -0.02 0.05 0.029 0.2
1536 21647.45 0.76 -0.02 0.05 0.029 0.2
1566 22080.4 0.76 -0.02 0.05 0.029 0.2
1596 22522.0 0.76 -0.02 0.05 0.029 0.2
1626 22972.44 0.76 -0.02 0.05 0.029 0.2
1656 23431.89 0.76 -0.02 0.05 0.029 0.2
1686 23900.53 0.76 -0.02 0.05 0.029 0.2
1716 24378.54 0.76 -0.02 0.05 0.029 0.2
1746 24866.11 0.76 -0.02 0.05 0.029 0.2
1776 25363.44 0.76 -0.02 0.05 0.029 0.2
1806 25870.7 0.76 -0.02 0.05 0.029 0.2

Offer Segments

Offer Expected Value
Offer 1 732462.8
Start Time Amount Probability Of Transaction Churn Rate Sales Commission Rate Transaction Fee COGs
90 9411.92 0.95 0.02 0.1 0.029 0.2
0 10000.0 0.95 0.02 0.1 0.029 0.2
30 9800.0 0.95 0.02 0.1 0.029 0.2
60 9604.0 0.95 0.02 0.1 0.029 0.2
120 9223.68 0.95 0.02 0.1 0.029 0.2
150 9039.21 0.95 0.02 0.1 0.029 0.2
180 8858.42 0.95 0.02 0.1 0.029 0.2
210 8681.26 0.95 0.02 0.1 0.029 0.2
240 8507.63 0.95 0.02 0.1 0.029 0.2
270 8337.48 0.95 0.02 0.1 0.029 0.2
300 8170.73 0.95 0.02 0.1 0.029 0.2
330 8007.31 0.95 0.02 0.1 0.029 0.2
360 7847.17 0.95 0.02 0.1 0.029 0.2
366 10000.0 0.76 -0.02 0.05 0.029 0.2
396 10200.0 0.76 -0.02 0.05 0.029 0.2
426 10404.0 0.76 -0.02 0.05 0.029 0.2
456 10612.08 0.76 -0.02 0.05 0.029 0.2
486 10824.32 0.76 -0.02 0.05 0.029 0.2
516 11040.81 0.76 -0.02 0.05 0.029 0.2
546 11261.62 0.76 -0.02 0.05 0.029 0.2
576 11486.86 0.76 -0.02 0.05 0.029 0.2
606 11716.59 0.76 -0.02 0.05 0.029 0.2
636 11950.93 0.76 -0.02 0.05 0.029 0.2
666 12189.94 0.76 -0.02 0.05 0.029 0.2
696 12433.74 0.76 -0.02 0.05 0.029 0.2
726 12682.42 0.76 -0.02 0.05 0.029 0.2
756 12936.07 0.76 -0.02 0.05 0.029 0.2
786 13194.79 0.76 -0.02 0.05 0.029 0.2
816 13458.68 0.76 -0.02 0.05 0.029 0.2
846 13727.86 0.76 -0.02 0.05 0.029 0.2
876 14002.41 0.76 -0.02 0.05 0.029 0.2
906 14282.46 0.76 -0.02 0.05 0.029 0.2
936 14568.11 0.76 -0.02 0.05 0.029 0.2
966 14859.47 0.76 -0.02 0.05 0.029 0.2
996 15156.66 0.76 -0.02 0.05 0.029 0.2
1026 15459.8 0.76 -0.02 0.05 0.029 0.2
1056 15768.99 0.76 -0.02 0.05 0.029 0.2
1086 16084.37 0.76 -0.02 0.05 0.029 0.2
1116 16406.06 0.76 -0.02 0.05 0.029 0.2
1146 16734.18 0.76 -0.02 0.05 0.029 0.2
1176 17068.86 0.76 -0.02 0.05 0.029 0.2
1206 17410.24 0.76 -0.02 0.05 0.029 0.2
1236 17758.45 0.76 -0.02 0.05 0.029 0.2
1266 18113.62 0.76 -0.02 0.05 0.029 0.2
1296 18475.89 0.76 -0.02 0.05 0.029 0.2
1326 18845.41 0.76 -0.02 0.05 0.029 0.2
1356 19222.31 0.76 -0.02 0.05 0.029 0.2
1386 19606.76 0.76 -0.02 0.05 0.029 0.2
1416 19998.9 0.76 -0.02 0.05 0.029 0.2
1446 20398.87 0.76 -0.02 0.05 0.029 0.2
1476 20806.85 0.76 -0.02 0.05 0.029 0.2
1506 21222.99 0.76 -0.02 0.05 0.029 0.2
1536 21647.45 0.76 -0.02 0.05 0.029 0.2
1566 22080.4 0.76 -0.02 0.05 0.029 0.2
1596 22522.0 0.76 -0.02 0.05 0.029 0.2
1626 22972.44 0.76 -0.02 0.05 0.029 0.2
1656 23431.89 0.76 -0.02 0.05 0.029 0.2
1686 23900.53 0.76 -0.02 0.05 0.029 0.2
1716 24378.54 0.76 -0.02 0.05 0.029 0.2
1746 24866.11 0.76 -0.02 0.05 0.029 0.2
1776 25363.44 0.76 -0.02 0.05 0.029 0.2
1806 25870.7 0.76 -0.02 0.05 0.029 0.2

Offer Segments

Offer Expected Value
Offer 1 732462.8
Start Time Amount Probability Of Transaction Churn Rate Sales Commission Rate Transaction Fee COGs
90 9411.92 0.95 0.02 0.1 0.029 0.2
0 10000.0 0.95 0.02 0.1 0.029 0.2
30 9800.0 0.95 0.02 0.1 0.029 0.2
60 9604.0 0.95 0.02 0.1 0.029 0.2
120 9223.68 0.95 0.02 0.1 0.029 0.2
150 9039.21 0.95 0.02 0.1 0.029 0.2
180 8858.42 0.95 0.02 0.1 0.029 0.2
210 8681.26 0.95 0.02 0.1 0.029 0.2
240 8507.63 0.95 0.02 0.1 0.029 0.2
270 8337.48 0.95 0.02 0.1 0.029 0.2
300 8170.73 0.95 0.02 0.1 0.029 0.2
330 8007.31 0.95 0.02 0.1 0.029 0.2
360 7847.17 0.95 0.02 0.1 0.029 0.2
366 10000.0 0.76 -0.02 0.05 0.029 0.2
396 10200.0 0.76 -0.02 0.05 0.029 0.2
426 10404.0 0.76 -0.02 0.05 0.029 0.2
456 10612.08 0.76 -0.02 0.05 0.029 0.2
486 10824.32 0.76 -0.02 0.05 0.029 0.2
516 11040.81 0.76 -0.02 0.05 0.029 0.2
546 11261.62 0.76 -0.02 0.05 0.029 0.2
576 11486.86 0.76 -0.02 0.05 0.029 0.2
606 11716.59 0.76 -0.02 0.05 0.029 0.2
636 11950.93 0.76 -0.02 0.05 0.029 0.2
666 12189.94 0.76 -0.02 0.05 0.029 0.2
696 12433.74 0.76 -0.02 0.05 0.029 0.2
726 12682.42 0.76 -0.02 0.05 0.029 0.2
756 12936.07 0.76 -0.02 0.05 0.029 0.2
786 13194.79 0.76 -0.02 0.05 0.029 0.2
816 13458.68 0.76 -0.02 0.05 0.029 0.2
846 13727.86 0.76 -0.02 0.05 0.029 0.2
876 14002.41 0.76 -0.02 0.05 0.029 0.2
906 14282.46 0.76 -0.02 0.05 0.029 0.2
936 14568.11 0.76 -0.02 0.05 0.029 0.2
966 14859.47 0.76 -0.02 0.05 0.029 0.2
996 15156.66 0.76 -0.02 0.05 0.029 0.2
1026 15459.8 0.76 -0.02 0.05 0.029 0.2
1056 15768.99 0.76 -0.02 0.05 0.029 0.2
1086 16084.37 0.76 -0.02 0.05 0.029 0.2
1116 16406.06 0.76 -0.02 0.05 0.029 0.2
1146 16734.18 0.76 -0.02 0.05 0.029 0.2
1176 17068.86 0.76 -0.02 0.05 0.029 0.2
1206 17410.24 0.76 -0.02 0.05 0.029 0.2
1236 17758.45 0.76 -0.02 0.05 0.029 0.2
1266 18113.62 0.76 -0.02 0.05 0.029 0.2
1296 18475.89 0.76 -0.02 0.05 0.029 0.2
1326 18845.41 0.76 -0.02 0.05 0.029 0.2
1356 19222.31 0.76 -0.02 0.05 0.029 0.2
1386 19606.76 0.76 -0.02 0.05 0.029 0.2
1416 19998.9 0.76 -0.02 0.05 0.029 0.2
1446 20398.87 0.76 -0.02 0.05 0.029 0.2
1476 20806.85 0.76 -0.02 0.05 0.029 0.2
1506 21222.99 0.76 -0.02 0.05 0.029 0.2
1536 21647.45 0.76 -0.02 0.05 0.029 0.2
1566 22080.4 0.76 -0.02 0.05 0.029 0.2
1596 22522.0 0.76 -0.02 0.05 0.029 0.2
1626 22972.44 0.76 -0.02 0.05 0.029 0.2
1656 23431.89 0.76 -0.02 0.05 0.029 0.2
1686 23900.53 0.76 -0.02 0.05 0.029 0.2
1716 24378.54 0.76 -0.02 0.05 0.029 0.2
1746 24866.11 0.76 -0.02 0.05 0.029 0.2
1776 25363.44 0.76 -0.02 0.05 0.029 0.2
1806 25870.7 0.76 -0.02 0.05 0.029 0.2

Offer Segments

Offer Expected Value
Offer 1 732462.8
Start Time Amount Probability Of Transaction Churn Rate Sales Commission Rate Transaction Fee COGs
90 9411.92 0.95 0.02 0.1 0.029 0.2
0 10000.0 0.95 0.02 0.1 0.029 0.2
30 9800.0 0.95 0.02 0.1 0.029 0.2
60 9604.0 0.95 0.02 0.1 0.029 0.2
120 9223.68 0.95 0.02 0.1 0.029 0.2
150 9039.21 0.95 0.02 0.1 0.029 0.2
180 8858.42 0.95 0.02 0.1 0.029 0.2
210 8681.26 0.95 0.02 0.1 0.029 0.2
240 8507.63 0.95 0.02 0.1 0.029 0.2
270 8337.48 0.95 0.02 0.1 0.029 0.2
300 8170.73 0.95 0.02 0.1 0.029 0.2
330 8007.31 0.95 0.02 0.1 0.029 0.2
360 7847.17 0.95 0.02 0.1 0.029 0.2
366 10000.0 0.76 -0.02 0.05 0.029 0.2
396 10200.0 0.76 -0.02 0.05 0.029 0.2
426 10404.0 0.76 -0.02 0.05 0.029 0.2
456 10612.08 0.76 -0.02 0.05 0.029 0.2
486 10824.32 0.76 -0.02 0.05 0.029 0.2
516 11040.81 0.76 -0.02 0.05 0.029 0.2
546 11261.62 0.76 -0.02 0.05 0.029 0.2
576 11486.86 0.76 -0.02 0.05 0.029 0.2
606 11716.59 0.76 -0.02 0.05 0.029 0.2
636 11950.93 0.76 -0.02 0.05 0.029 0.2
666 12189.94 0.76 -0.02 0.05 0.029 0.2
696 12433.74 0.76 -0.02 0.05 0.029 0.2
726 12682.42 0.76 -0.02 0.05 0.029 0.2
756 12936.07 0.76 -0.02 0.05 0.029 0.2
786 13194.79 0.76 -0.02 0.05 0.029 0.2
816 13458.68 0.76 -0.02 0.05 0.029 0.2
846 13727.86 0.76 -0.02 0.05 0.029 0.2
876 14002.41 0.76 -0.02 0.05 0.029 0.2
906 14282.46 0.76 -0.02 0.05 0.029 0.2
936 14568.11 0.76 -0.02 0.05 0.029 0.2
966 14859.47 0.76 -0.02 0.05 0.029 0.2
996 15156.66 0.76 -0.02 0.05 0.029 0.2
1026 15459.8 0.76 -0.02 0.05 0.029 0.2
1056 15768.99 0.76 -0.02 0.05 0.029 0.2
1086 16084.37 0.76 -0.02 0.05 0.029 0.2
1116 16406.06 0.76 -0.02 0.05 0.029 0.2
1146 16734.18 0.76 -0.02 0.05 0.029 0.2
1176 17068.86 0.76 -0.02 0.05 0.029 0.2
1206 17410.24 0.76 -0.02 0.05 0.029 0.2
1236 17758.45 0.76 -0.02 0.05 0.029 0.2
1266 18113.62 0.76 -0.02 0.05 0.029 0.2
1296 18475.89 0.76 -0.02 0.05 0.029 0.2
1326 18845.41 0.76 -0.02 0.05 0.029 0.2
1356 19222.31 0.76 -0.02 0.05 0.029 0.2
1386 19606.76 0.76 -0.02 0.05 0.029 0.2
1416 19998.9 0.76 -0.02 0.05 0.029 0.2
1446 20398.87 0.76 -0.02 0.05 0.029 0.2
1476 20806.85 0.76 -0.02 0.05 0.029 0.2
1506 21222.99 0.76 -0.02 0.05 0.029 0.2
1536 21647.45 0.76 -0.02 0.05 0.029 0.2
1566 22080.4 0.76 -0.02 0.05 0.029 0.2
1596 22522.0 0.76 -0.02 0.05 0.029 0.2
1626 22972.44 0.76 -0.02 0.05 0.029 0.2
1656 23431.89 0.76 -0.02 0.05 0.029 0.2
1686 23900.53 0.76 -0.02 0.05 0.029 0.2
1716 24378.54 0.76 -0.02 0.05 0.029 0.2
1746 24866.11 0.76 -0.02 0.05 0.029 0.2
1776 25363.44 0.76 -0.02 0.05 0.029 0.2
1806 25870.7 0.76 -0.02 0.05 0.029 0.2

Marketing Events

Title Offer Channel Start Time (Days) End Time (Days) Spend Per Day ($) CPM CTR Lead To View Rate Sale To Lead Rate Sales Cycle Length (Days) Validated Validation Data
Outbound Test Offer 1 0.0 30.0 200.0 3000.0 0.15 0.08 0.08 14.0 Hypothesis
Outbound Team Install - 10-15 Prospectors Offer 1 90.0 730.0 3000.0 3000.0 0.01 0.15 0.25 14.0 Hypothesis
Outbound Scale Up Offer 1 31.0 89.0 300.0 3000.0 0.15 0.08 0.08 14.0 Hypothesis

Marketing Events

Title Offer Channel Start Time (Days) End Time (Days) Spend Per Day ($) CPM CTR Lead To View Rate Sale To Lead Rate Sales Cycle Length (Days) Validated Validation Data
Outbound Test Offer 1 0.0 30.0 200.0 3000.0 0.15 0.08 0.08 14.0 Hypothesis
Outbound Team Install - 10-15 Prospectors Offer 1 90.0 730.0 3000.0 3000.0 0.01 0.15 0.25 14.0 Hypothesis
Paid Advertising Offer 1 LinkedIn Ads, Meta Retargeting, Google Retargeting 90.0 730.0 3000.0 150.0 0.01 0.08 0.08 14.0 Hypothesis
Outbound Scale Up Offer 1 31.0 89.0 300.0 3000.0 0.15 0.08 0.08 14.0 Hypothesis

Marketing Events

Title Offer Channel Start Time (Days) End Time (Days) Spend Per Day ($) CPM CTR Lead To View Rate Sale To Lead Rate Sales Cycle Length (Days) Validated Validation Data
Outbound Test Offer 1 0.0 30.0 200.0 3000.0 0.15 0.08 0.08 14.0 Hypothesis
Outbound Team Install - 10-15 Prospectors Offer 1 90.0 730.0 3000.0 3000.0 0.01 0.15 0.25 14.0 Hypothesis
Viral Campaign - Lower CPM For 45 Days Offer 1 Paid Ads 180.0 225.0 3000.0 5.0 0.01 0.08 0.08 14.0 Hypothesis
Paid Advertising Offer 1 LinkedIn Ads, Meta Retargeting, Google Retargeting 90.0 179.0 3000.0 150.0 0.01 0.08 0.08 14.0 Hypothesis
Paid Ads Return To Baseline CPM Offer 1 Paid Ads 226.0 730.0 3000.0 150.0 0.01 0.08 0.08 14.0 Hypothesis
Outbound Scale Up Offer 1 31.0 89.0 300.0 3000.0 0.15 0.08 0.08 14.0 Hypothesis

Marketing Events

Title Offer Channel Start Time (Days) End Time (Days) Spend Per Day ($) CPM CTR Lead To View Rate Sale To Lead Rate Sales Cycle Length (Days) Validated Validation Data
Outbound Test Offer 1 0.0 30.0 200.0 3000.0 0.15 0.08 0.08 14.0 Hypothesis
Outbound Scale Up Offer 1 31.0 89.0 300.0 3000.0 0.15 0.08 0.08 14.0 Hypothesis
Outbound Team Install - 10-15 Prospectors Offer 1 90.0 730.0 3000.0 3000.0 0.01 0.15 0.25 14.0 Hypothesis
Viral Campaign - Lower CPM For 45 Days Offer 1 Paid Ads 120.0 165.0 3000.0 5.0 0.01 0.08 0.08 14.0 Hypothesis
Paid Advertising Offer 1 LinkedIn Ads, Meta Retargeting, Google Retargeting 90.0 119.0 3000.0 150.0 0.01 0.08 0.08 14.0 Hypothesis
Paid Ads Return To Baseline CPM Offer 1 Paid Ads 166.0 730.0 3000.0 150.0 0.01 0.08 0.08 14.0 Hypothesis

Marketing Events

Title Offer Channel Start Time (Days) End Time (Days) Spend Per Day ($) CPM CTR Lead To View Rate Sale To Lead Rate Sales Cycle Length (Days) Validated Validation Data
Outbound Test Offer 1 0.0 30.0 200.0 3000.0 0.15 0.08 0.08 14.0 Hypothesis
Outbound Scale Up Offer 1 31.0 89.0 300.0 3000.0 0.15 0.08 0.08 14.0 Hypothesis
Outbound Team Install - 10-15 Prospectors Offer 1 90.0 730.0 3000.0 3000.0 0.01 0.15 0.25 14.0 Hypothesis
Paid Advertising Offer 1 LinkedIn Ads, Meta Retargeting, Google Retargeting 90.0 399.0 3000.0 150.0 0.01 0.08 0.08 14.0 Hypothesis
Viral Campaign - Lower CPM For 45 Days Offer 1 Paid Ads 400.0 445.0 3000.0 5.0 0.01 0.08 0.08 14.0 Hypothesis
Paid Ads Return To Baseline CPM Offer 1 Paid Ads 446.0 730.0 3000.0 150.0 0.01 0.08 0.08 14.0 Hypothesis

Fixed Expenses

Title Description Start Time End Time Amount (Day) Employee
Operations Software, Rent, Administrative 0.0 2000.0 2500.0 Not Employee
Employees Developers, Management 0.0 2000.0 1500.0 Employee

Fixed Expenses

Title Description Start Time End Time Amount (Day) Employee
Operations Software, Rent, Administrative 0.0 2000.0 2500.0 Not Employee
Employees Developers, Management 0.0 2000.0 1500.0 Employee

Fixed Expenses

Title Description Start Time End Time Amount (Day) Employee
Operations Software, Rent, Administrative 0.0 2000.0 2500.0 Not Employee
Employees Developers, Management 0.0 2000.0 1500.0 Employee

Fixed Expenses

Title Description Start Time End Time Amount (Day) Employee
Operations Software, Rent, Administrative 0.0 2000.0 2500.0 Not Employee
Employees Developers, Management 0.0 2000.0 1500.0 Employee

Fixed Expenses

Title Description Start Time End Time Amount (Day) Employee
Operations Software, Rent, Administrative 0.0 2000.0 2500.0 Not Employee
Employees Developers, Management 0.0 2000.0 1500.0 Employee

Total Discounted Cash Flow After Tax


Total Discounted Cash Flow After Tax Difference (Absolute)

Total Discounted Cash Flow After Tax Differences (Percent)

Daily Variable Cash Flow


Daily Variable Cash Flow Difference (Absolute)

Daily Variable Cash Flow Differences (Percent)

Total Variable Cash Flow


Total Variable Cash Flow Difference (Absolute)

Total Variable Cash Flow Differences (Percent)

Daily Fixed Expenses


Daily Fixed Expenses Difference (Absolute)

Daily Fixed Expenses Differences (Percent)

Total Fixed Expenses


Total Fixed Expenses Difference (Absolute)

Total Fixed Expenses Differences (Percent)

Daily Cash Flow Before Tax


Daily Cash Flow Before Tax Difference (Absolute)

Daily Cash Flow Before Tax Differences (Percent)

Total Cash Flow Before Tax


Total Cash Flow Before Tax Difference (Absolute)

Total Cash Flow Before Tax Differences (Percent)

Total Cash Flow After Tax


Total Cash Flow After Tax Difference (Absolute)

Total Cash Flow After Tax Differences (Percent)

Total Revenue


Total Revenue Difference (Absolute)

Total Revenue Differences (Percent)

Daily Revenue


Daily Revenue Difference (Absolute)

Daily Revenue Differences (Percent)

Daily COGS


Daily COGS Difference (Absolute)

Daily COGS Differences (Percent)

Total COGS


Total COGS Difference (Absolute)

Total COGS Differences (Percent)

Daily Gross Margin


Daily Gross Margin Difference (Absolute)

Daily Gross Margin Differences (Percent)

Total Gross Margin


Total Gross Margin Difference (Absolute)

Total Gross Margin Differences (Percent)

Daily Variable Marketing Expenses


Daily Variable Marketing Expenses Difference (Absolute)

Daily Variable Marketing Expenses Differences (Percent)

Total Variable Marketing Expenses


Total Variable Marketing Expenses Difference (Absolute)

Total Variable Marketing Expenses Differences (Percent)

Daily Paid Spend


Daily Paid Spend Difference (Absolute)

Daily Paid Spend Differences (Percent)

Total Paid Spend


Total Paid Spend Difference (Absolute)

Total Paid Spend Differences (Percent)

Daily Paid Impressions


Daily Paid Impressions Difference (Absolute)

Daily Paid Impressions Differences (Percent)

Total Paid Impressions


Total Paid Impressions Difference (Absolute)

Total Paid Impressions Differences (Percent)

Daily CPM


Daily CPM Difference (Absolute)

Daily CPM Differences (Percent)

Daily Paid Clicks


Daily Paid Clicks Difference (Absolute)

Daily Paid Clicks Differences (Percent)

Total Paid Clicks


Total Paid Clicks Difference (Absolute)

Total Paid Clicks Differences (Percent)

Daily Paid Leads


Daily Paid Leads Difference (Absolute)

Daily Paid Leads Differences (Percent)

Total Paid Leads


Total Paid Leads Difference (Absolute)

Total Paid Leads Differences (Percent)

Daily Paid Sales Probability


Daily Paid Sales Probability Difference (Absolute)

Daily Paid Sales Probability Differences (Percent)

Total Paid Sales Probability


Total Paid Sales Probability Difference (Absolute)

Total Paid Sales Probability Differences (Percent)

Total CTR


Total CTR Difference (Absolute)

Total CTR Differences (Percent)

Total View Conversion Rate


Total View Conversion Rate Difference (Absolute)

Total View Conversion Rate Differences (Percent)

Total Lead Conversion Rate


Total Lead Conversion Rate Difference (Absolute)

Total Lead Conversion Rate Differences (Percent)

Daily Variable Expenses


Daily Variable Expenses Difference (Absolute)

Daily Variable Expenses Differences (Percent)

Total Variable Expenses


Total Variable Expenses Difference (Absolute)

Total Variable Expenses Differences (Percent)

Total Tax


Total Tax Difference (Absolute)

Total Tax Differences (Percent)

Daily Customers


Daily Customers Difference (Absolute)

Daily Customers Differences (Percent)

Total Customers


Total Customers Difference (Absolute)

Total Customers Differences (Percent)

Total Expenses


Total Expenses Difference (Absolute)

Total Expenses Differences (Percent)

CAC


CAC Difference (Absolute)

CAC Differences (Percent)

Raw LTV


Raw LTV Difference (Absolute)

Raw LTV Differences (Percent)

After Tax and Discounted LTV


After Tax and Discounted LTV Difference (Absolute)

After Tax and Discounted LTV Differences (Percent)

LTV/CAC


LTV/CAC Difference (Absolute)

LTV/CAC Differences (Percent)

Raw LTV/CAC


Raw LTV/CAC Difference (Absolute)

Raw LTV/CAC Differences (Percent)

Net Margin


Net Margin Difference (Absolute)

Net Margin Differences (Percent)

Gross Margin


Gross Margin Difference (Absolute)

Gross Margin Differences (Percent)

Total Cash


Total Cash Difference (Absolute)

Total Cash Differences (Percent)

Total Cost Per Lead


Total Cost Per Lead Difference (Absolute)

Total Cost Per Lead Differences (Percent)

Daily Financing Cash


Daily Financing Cash Difference (Absolute)

Daily Financing Cash Differences (Percent)

Total Financing Cash


Total Financing Cash Difference (Absolute)

Total Financing Cash Differences (Percent)

Daily Capital Efficiency


Daily Capital Efficiency Difference (Absolute)

Daily Capital Efficiency Differences (Percent)

Daily Shares


Daily Shares Difference (Absolute)

Daily Shares Differences (Percent)

Total Shares


Total Shares Difference (Absolute)

Total Shares Differences (Percent)

Daily Return On Spend


Daily Return On Spend Difference (Absolute)

Daily Return On Spend Differences (Percent)

Daily Active Employees


Daily Active Employees Difference (Absolute)

Daily Active Employees Differences (Percent)

Daily Debt Amount


Daily Debt Amount Difference (Absolute)

Daily Debt Amount Differences (Percent)

ROI Spend After Tax


ROI Spend After Tax Difference (Absolute)

ROI Spend After Tax Differences (Percent)

ROI Spend Before Tax


ROI Spend Before Tax Difference (Absolute)

ROI Spend Before Tax Differences (Percent)

ROI Total Expenses After Tax


ROI Total Expenses After Tax Difference (Absolute)

ROI Total Expenses After Tax Differences (Percent)

ROI Total Expense Before Tax


ROI Total Expense Before Tax Difference (Absolute)

ROI Total Expense Before Tax Differences (Percent)

Lead Value


Lead Value Difference (Absolute)

Lead Value Differences (Percent)

After Tax Click


After Tax Click Difference (Absolute)

After Tax Click Differences (Percent)

After Tax Impression


After Tax Impression Difference (Absolute)

After Tax Impression Differences (Percent)

ROI Total Fixed Expenses After Tax


ROI Total Fixed Expenses After Tax Difference (Absolute)

ROI Total Fixed Expenses After Tax Differences (Percent)

Daily Fixed Employee Expenses


Daily Fixed Employee Expenses Difference (Absolute)

Daily Fixed Employee Expenses Differences (Percent)

Total Daily Fixed Employee Expenses


Total Daily Fixed Employee Expenses Difference (Absolute)

Total Daily Fixed Employee Expenses Differences (Percent)

ROI Employee Expenses After Tax


ROI Employee Expenses After Tax Difference (Absolute)

ROI Employee Expenses After Tax Differences (Percent)

ROI Financing Cash After Tax


ROI Financing Cash After Tax Difference (Absolute)

ROI Financing Cash After Tax Differences (Percent)

Daily Financing Cash Equity


Daily Financing Cash Equity Difference (Absolute)

Daily Financing Cash Equity Differences (Percent)

Daily Financing Cash Grant


Daily Financing Cash Grant Difference (Absolute)

Daily Financing Cash Grant Differences (Percent)

Daily Financing Cash Loan


Daily Financing Cash Loan Difference (Absolute)

Daily Financing Cash Loan Differences (Percent)

Total Financing Cash Equity


Total Financing Cash Equity Difference (Absolute)

Total Financing Cash Equity Differences (Percent)

Total Financing Cash Grant


Total Financing Cash Grant Difference (Absolute)

Total Financing Cash Grant Differences (Percent)

Total Financing Cash Loan


Total Financing Cash Loan Difference (Absolute)

Total Financing Cash Loan Differences (Percent)

ROI Financing Cash Equity After Tax


ROI Financing Cash Equity After Tax Difference (Absolute)

ROI Financing Cash Equity After Tax Differences (Percent)

ROI Financing Cash Equity Before Tax


ROI Financing Cash Equity Before Tax Difference (Absolute)

ROI Financing Cash Equity Before Tax Differences (Percent)

ROI Financing Cash Erant After Tax


ROI Financing Cash Erant After Tax Difference (Absolute)

ROI Financing Cash Erant After Tax Differences (Percent)

ROI Financing Cash Erant Before Tax


ROI Financing Cash Erant Before Tax Difference (Absolute)

ROI Financing Cash Erant Before Tax Differences (Percent)

ROI Financing Cash Loan After Tax


ROI Financing Cash Loan After Tax Difference (Absolute)

ROI Financing Cash Loan After Tax Differences (Percent)

ROI Financing Cash Loan Before Tax


ROI Financing Cash Loan Before Tax Difference (Absolute)

ROI Financing Cash Loan Before Tax Differences (Percent)

Total Assets


Total Assets Difference (Absolute)

Total Assets Differences (Percent)

Daily Sales Commissions


Daily Sales Commissions Difference (Absolute)

Daily Sales Commissions Differences (Percent)

Total Liabilities


Total Liabilities Difference (Absolute)

Total Liabilities Differences (Percent)

EBITA


EBITA Difference (Absolute)

EBITA Differences (Percent)

Earnings Per Share


Earnings Per Share Difference (Absolute)

Earnings Per Share Differences (Percent)